Erector Set Marketing Ads from 1915 - $20 (Canyon Lake)

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make / manufacturer: A. C. Gilbert Company

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The original facsimile magazine articles and displays for Gilbert Erector Set toys are advertisements from 1915. These 10 ads are photo shopped copies showing the history of various early A. C. Gilbert toys sold within the first 50 years, starting from 1915. Descriptions, displays and period sale prices are included in these publications. The ads are taken from the following publications; 'Literary Digest' - 1915, 'Shapleigh Hardware Co.', St Louis - 1915, 'Hibbard Spencer Bartlett & Co.' - 1922, 'The W. Bingham Co.' - 1931, 'N. Shure Co.', Chicago (3 pages) - 1940, unknown source - 1957. Also, new themes for Erector sets, such as Cape Canaveral Rocket Launcher, 'Playthings' - 1960, and Moon Drilling Rig, Erector Toys flyer - 1962

A. C. Gilbert Erector Co. History: After winning a gold medal for pole vaulting at the 1908 Olympics, and earning a degree in medicine at Yale, Alfred C. Gilbert (1884-1961) started a kids toy company in New Haven, Connecticut. The Gilbert toys, Mysto Manufacturing Co., made magic sets and chemistry toys. By 1913 Gilbert developed the Erector Set, a popular metal construction toy. The company name was changed to A. C. Gilbert Company and sold over 30 million sets from 1913 through 1954, or an average of 700,000 per year. Starting in the 1920's, Erector Set models were sold with increased ability grades and complexity, using electric motors, ranging from set models #1 1/2 through #8 1/2. In 1948-9, new Erector Set models #10 1/2 - Amusement Park and the large box, #12 1/2 - Mysterious Walking Giant were introduced. Also, the American Flyer trains were made as a division of the A. C. Gilbert Co. By 1961, the last Erector sets were sold by Gilbert. After Gilbert's death, the A.C. Gilbert Co. was sold to Wrather Corporation. There were a total of 50 million Erector sets sold from 1913 to 1988.

Key words: A.C. Gilbert Erector Building Toys, Sets, Erector A.C. Gilbert building metal construction toys for kids, Erector Building Toy Sets, Erector / Meccano metal construction toys, sets, A.C. Gilbert Erector Vintage toys and antique construction toys, sets, truck, car, plane, bridge

post id: 7758512025


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